HedgeNursery, PlantsWholesale, IncontinenceChoice, TopiaryPlants, HealthChoiceShop, WalkingStickChoice, LaundryTrolleyChoice

About

Introduction
Choiceshops aims to offer a substantially larger range than the competition across a series of specialist categories.

Customers love our stores as they offer;

Choice: You can not only find what you want, but you’ll have a much greater choice
Prices: We offer competitive prices backed by a low price guarantee. That doesn’t mean that we only sell cheap product…we give you a full choice of products with different prices. Luxury or budget – you choose.
Easier to navigate: Our stores offer easy navigation to the type of products you want to buy.
Richer, unbiased information: Our unique 360 degree photographic skills enable you to really check out the product you want, whilst our customer and company reviews enable you to make effective choices.
Product knowledge: Every store is operated by dedicated professionals who know their products inside out. By focussing on one category, each choicestore can provide knowledgeable customer service and guaranteed satisfaction

Meet the founder
Stephen Harpin is the founder and Chief Executive of the company. A retail expert, he has founded and profitably sold three speciality on and off-line businesses over the last seven years. Prior to these start ups, he was a retail and internet strategy consultant at Accenture, and established a global venture capital firm investing in internet businesses. He managed SmithKline Beechams Macleans business in the UK and European Mouthwash business, and worked in brand management at Procter and Gamble. Stephen was a Seaman Officer in the Royal Navy. He is the author of Kick-Starter.com the definitive European internet start up guide. His most recent start up successes include:

Replicating a US eCommerce retailers success in the UK. Stephen licenced the largest US homecare internet pure play's brand name and technology (www.1800wheelchair.com), and launched the business in the UK (www.1800wheelchair.co.uk). This business has replicated US success, achieved profitability within 6 months, and is realising consistent and rapid month on month growth ahead of its seven figure sales targets.
Working with UK brand owners to develop a market leading business within 12 months. Stephen licenced Help The Aged brand name and used it to establish a leading mobility products retailer. Pooling the well known brand and access to 1.1m old people across the UK, with an ability to source, merchandise and market products on-line (www.helptheagedshop.co.uk). This business has generated a substantial income stream for Help the Aged's charitable activities.
Set up an £8m specialist UK retail businesses. Stephen established the UK 's leading age related healthcare retail business. This 28 store, multi-channel retailer was created by integrating 5 minor acquisitions, over three years. It was successfully sold to a leading UK based medical wholesaler in 2006.

Investors
Choiceshops is a well funded privately owned business. We believe that the proposition is an attractive investment as it is;

Backed by a team that has done this before, three times
A proven and scalable business model
In a very large and fast growing market
That is very difficult to cost effectively replicate

Our business model is replicating a US business strategy. Those US firms that are executing the strategy faster and better than their competition have grow exponentially from nothing to $200m of sales within 5 years. Whilst the UK market is 4 times smaller that the US, we believe that the strategy can be tailored to our market and we have the expertise to replicate their success.